Ale · Social Media Channels Format Bible

The single reference for which creative format goes on which channel. Each format is numbered for easy reference (e.g. “Instagram Story #2”). Click any example to enlarge.

Channel Angles & Vibe

The north star for every post — stay loyal to each channel’s role before picking a format below.

The content bible for Ale’s profile. Shows leadership and industry knowledge. Creative leans infographics, carousels, and Ale’s face shots — not much personal life here.

Instagram

Copy, angles and some formats carried from LinkedIn — but with more of Ale’s personal-life creative, showing the audience he’s a real person: a traveller, a dad, a partner.

Facebook

Same as Instagram, but using Facebook’s formats.

LinkedIn — Post

Primary thought-leadership channel. Weekly value posts, infographics, and the weekly newsletter. Text leads, clean brand visual supports.

LinkedIn Post #4 — Carousel (PDF · 7 slides)

LinkedIn Post #8 — Video (Demo Tuesdays)

LinkedIn Post #9 — Founder Carousel (PDF · 7 slides)

Instagram — Post

Visual, personal, credibility-building. Carousels and single-image posts. Portrait 4:5 gets the most feed real estate.

Instagram Post #3 — Carousel (PDF · 7 slides)

Instagram Post #5 — Founder Carousel (PDF · 7 slides)

Instagram and Facebook Reel

Ale on video: 2 a week (1 green screen + 1 talking head) from the teleprompter scripts. Vertical 9:16 (1080 x 1920), 30 to 90 seconds. Written hook on screen for the first 3 seconds, bold captions 2 to 3 words at a time with the key word in TMG yellow, pauses cut out, cover image with the hook. The same video goes out as the Facebook Reel and as LinkedIn native video (LinkedIn Post #8). Add music in the Instagram app when posting.

Instagram and Facebook Reel #1 — Green Screen (Ale over the financial dashboard, captions + written hook)

Instagram and Facebook Reel #2 — Talking Head (captions + written hook)

Instagram + Facebook — Stories

One story, posted on Instagram and shared to Facebook automatically (same 9:16 creative, 1080 x 1920). Fast, frequent, informal: tease the latest post or reel with 'Check our latest post.', show the founder day to day. No swipe up, no polls.

Facebook — Post

Community-first. Mirror the best IG/LI content, slightly warmer tone. Works well shared into expat business groups.

Facebook Post #5 — Founder Carousel (PDF · 7 slides)

Founder Carousel · how to make it

A personal carousel: real photos of Ale with short lines of text in coloured bubbles, like Instagram story text. It shows the person behind the business, so it works on every carousel channel. In this bible it is LinkedIn Post #9, Instagram Post #5 and Facebook Post #5. Use it for 1 carousel every week. First used for “The founder’s freedom ladder” (W7). Open the example PDF ▸

Structure

7 slides, portrait 4:5 (1080 x 1350).
Slide 1: the title / hook in one or two bubbles.
Slides 2 to 6: one idea per slide, 2 or 3 bubbles, about 12 words max.
Slide 7: the close plus a short call to action (e.g. “DM us.”).
Export: PDF for LinkedIn, separate images for Instagram and Facebook.

Photos

A different real photo of Ale on every slide, from the Content Library: travel, boat, outdoors, the city, the office, selfies.
Mix close up selfies with wide shots so the swipe feels varied.
Full bleed, no frames, no filters that change how he looks.
Never AI generated images of Ale.
Do not repeat photos used in recent posts.

Text bubbles

One short line per bubble, bubbles stacked, rounded corners, solid fill.
Bold serif font, sentence case, as in the example.
Place the text in empty space (sky, wall, road), never over Ale’s face. Left or right aligned near the edge.
Pick the bubble colour that suits the photo, one colour per slide. Colours used in the example: #2C54D7 blue #768334 olive #8B6848 brown #3B2531 plum #F1EEC3 cream
White text on dark bubbles; olive text on the cream bubble.

Copy

Ale’s voice, first person, short and plain.
No dashes, no “swipe up”.
Use it for founder and mindset angles: stages, lessons, habits, stories. Numbers heavy topics suit the Makeover Method carousel better.

WIP · Inspo formats to work on

Reference examples we are developing next (carousels).

▸ LinkedIn & Instagram Carousel V1 — Daniel Priestley ▸ LinkedIn & Instagram Carousel V2 — Codie Sanchez ▸ Instagram Carousel — reference