Social Media Content Formats Bible
Alessandro Badalamenti · reference for Voren + Anja
The single reference for which creative format goes on which channel. Each format is numbered for easy reference (e.g. “Instagram Story #2”). Click any example to enlarge.
Primary thought-leadership channel. Weekly value posts, infographics, and the weekly newsletter. Text leads, clean brand visual supports.
Visual, personal, credibility-building. Carousels and single-image posts. Portrait 4:5 gets the most feed real estate.
PDF ▸Fast, frequent, informal. Push newsletter drops, tease posts, show the founder day-to-day. Add a link/CTA sticker.
Community-first. Mirror the best IG/LI content, slightly warmer tone. Works well shared into expat business groups.
Cross-post from Instagram Stories. Keep the same vertical creative; no extra design work needed.
Reference examples we are developing next (carousels).
▸ LinkedIn & Instagram Carousel V1 — Daniel Priestley▸ LinkedIn & Instagram Carousel V2 — Codie Sanchez▸ Instagram Carousel — reference
