Social Media Channels Format Bible
Alessandro Badalamenti · reference for Voren + Anja
The single reference for which creative format goes on which channel. Each format is numbered for easy reference (e.g. “Instagram Story #2”). Click any example to enlarge.
The north star for every post — stay loyal to each channel’s role before picking a format below.
The content bible for Ale’s profile. Shows leadership and industry knowledge. Creative leans infographics, carousels, and Ale’s face shots — not much personal life here.
Copy, angles and some formats carried from LinkedIn — but with more of Ale’s personal-life creative, showing the audience he’s a real person: a traveller, a dad, a partner.
Same as Instagram, but using Facebook’s formats.
Primary thought-leadership channel. Weekly value posts, infographics, and the weekly newsletter. Text leads, clean brand visual supports.
Visual, personal, credibility-building. Carousels and single-image posts. Portrait 4:5 gets the most feed real estate.
PDF ▸
Fast, frequent, informal. Push newsletter drops, tease posts, show the founder day-to-day. Add a link/CTA sticker.
Community-first. Mirror the best IG/LI content, slightly warmer tone. Works well shared into expat business groups.
Cross-post from Instagram Stories. Keep the same vertical creative; no extra design work needed.
Reference examples we are developing next (carousels).
▸ LinkedIn & Instagram Carousel V1 — Daniel Priestley▸ LinkedIn & Instagram Carousel V2 — Codie Sanchez▸ Instagram Carousel — reference
