Social Media Content Formats Bible

The single reference for which creative format goes on which channel. Each format is numbered for easy reference (e.g. “Instagram Story #2”). Click any example to enlarge.

LinkedIn — Post

Primary thought-leadership channel. Weekly value posts, infographics, and the weekly newsletter. Text leads, clean brand visual supports.

Instagram — Post

Visual, personal, credibility-building. Carousels and single-image posts. Portrait 4:5 gets the most feed real estate.

Instagram — Stories

Fast, frequent, informal. Push newsletter drops, tease posts, show the founder day-to-day. Add a link/CTA sticker.

Facebook — Post

Community-first. Mirror the best IG/LI content, slightly warmer tone. Works well shared into expat business groups.

Facebook — Stories

Cross-post from Instagram Stories. Keep the same vertical creative; no extra design work needed.